QR codes are similar to a barcode, but can fit even more information in a smaller, coded picture. For example, if event attendees would like to have all of their contact information on their name tag, they can do so with a QR code. Other attendees can take a quick picture of the QR code with their smart phone and gain instant, electronic access to the other attendees’ contact information. Intrigued?
There are many other ways you can use QR codes for events:
- Invitations or Save the Date flyers to direct traffic to your event website or provide contact information for attendees
- Handouts with a QR code that links to your company website
- Signage that links to the agenda or other important information on the day of the event
- Raffle tickets with information about where to pick up prizes
- Contact information on anything that could get lost (for example: a computer or printer).
Before you plan to use QR codes at your next event, make sure it’s appropriate for your audience. The best audience to initially target are high-tech, smart phone owners. If you want to take a risk and use QR codes, you’ll need to have instructions handy with explanations about the different QR code phone applications available for download. In addition, you could post a URL link below a QR picture in case some of your attendees don’t own an iphone, blackberry, or droid.
Consider being ahead of the curve by downloading a QR code application to your own phone, so once they become mainstream, you will already be familiar with the system. It's yet another way that our personal and professional lives continue to be impacted by technology.