The online registration process for meetings and conferences has become a critical partner in the overall branding and marketing of an organization's message. Rather than just developing a site that captures names, titles, fees etc., it's more functional if the website can engage the attendees from the outset. For instance, we're currently developing an interactive site that will feature various social marketing features (e.g. Twitter feed, blog, video, pictures and links to Facebook, LinkedIn, Ning, Stumbleupon etc.). It will also be a "live" portal that links to the organization's main website and provides updated information about the conference.
Gone are the days of just a splash page that shows the main details of an event. While simplicity and user-friendly features are key, the site should create a sense of excitement for the conference. And in our ever-increasing world of messages, it's critical to make sure yours stand out from the rest.
January 26, 2011
January 20, 2011
I had the pleasure of being a guest blogger on a friend's very resourceful blog: The Eloquent Woman. Its focus is to offer inspiration, ideas and information to help women with public speaking techniques, eloquence and confidence. Check out the posting on 5 things speakers should ask meeting planners.