Should you speak or not?

Considering the last post, I came across 7 times you should turn down a speaking gig on a friend's blog. I thought it had some interesting tips on considering whether to speak at an event or not. It also goes to show that we all play a role in the outcome of our lives.

The Power of the Tongue

I recently attended an awards event and the evening overall was festive and enjoyable. However, toward the end of the event, there was a live auction component and that's when the tide turned and the program became less structured and uncontrolled. There was a 'host' of this segment charged with leading the auction component; however, she was unscripted and potentially might have been somewhat influenced by an alcoholic beverage, or two...

Needless to say, some of comments made were inappropriate and the overall segment moved off-topic. At the end of the evening, this was the talk of many circles, and it undoubtedly took some attention away from how much money was raised for a great cause. This type of incident can often be an event manager's fear. This is especially true when dealing with comedians. However, it also underscores the importance of vetting your speakers.

Regardless whether a speaker is well-known in their field, or a leader in the host organization, he/she still may not be the best person for that particular role. It's important for organizations to spend considerable time discussing the purpose of the event and the best players that can assist with achieving that goal. Some tips to consider when choosing your next speaker:

1. Solidify the goal of the event and how the host presenter will best suit this role.
2. Make a list of the desired character traits and personality for the presenter.
3. Determine what type of public speaking experience the candidate possesses.
4. Have you seen previous sample presentations by this candidate?
5. Plan to hold discussions with the candidate about the overall goal and objective of the event.
6. Clearly outline the organization's priorities and obtain an outline of how they will structure their presentation.
7. Identify whether the chosen format to deliver the remarks is a strength of the presenter.
8. Depending on the program, schedule a 'dress rehearsal' with the presenter.
9. Make sure to keep in close contact with the presenter to communicate any changes.
10. Have a backup or two just in case.