March 11, 2010
With the proliferation of social media technology, it seems that people will never have to go anywhere to stay in touch. Even in the event industry, there are a good number of organizations choosing to conduct events 'virtually' or via webinars and webconferences. While these tools can provide added value and assist with the tightening of the budget straps, there's still no substitute for the power of meeting face-to-face. I found the following article of particular interest in its discussion of the psychological effects of live events. Not only are events good for educational and networking aspects, they also might be good for the mind. Who would have thought...
March 10, 2010
It seems there is still a sharp emphasis on 'less is more' when managing event programs. While our clients are still holding events, they remain fairly sensitive about costs and perception. Quite frankly, I welcome this perspective as it helps to hone in on the purpose behind the event and the objective it should undoubtedly achieve. These discussions can really help to build a better product that will more effectively reach target audiences. Events remain a powerful communications tool, and what better way to increase their stature than by ensuring the right focus is maintained.